The Myth of Digital Transformation

The term "Digital Transformation" often conjures up the image of a one-time change: a company adapts to new technology and is then ready for the future. But nothing could be further from the truth. Your business, your customers, and the market are constantly changing. Rather than thinking that you are "done" after a transformation, it is important to realize that this is only the beginning. What you really need is a long-term Digital Strategy.